Link building is the most important part of SEO. Basically, the whole idea of web and search engines is based on hyper-links. One website hyper-linking to another website is seen as a voting from one website to another. Two important parts of a hyper-link is anchor text and the website address its linking to. The anchor text tells search engines whats the theme or topic of website its linking to is. But search engines do not put equal weight to all such hyper-links. Yes, thats right not all links are equal. So, you must always try to get links which carry higher weight and you better hire a SEO professional who has good experience if SEO confuses you. If you are in Manchester, you might want to consult Manchester SEO services. There are some good SEO companies in Stockport too if that suits you better, for example consult SEO Stockport and see what they have to offer. There are few things to keep in mind while trying to get links are:
try to get links from higher authority websites as major websites linking to you means your website is important too in the eyes of search engines. Relevancy is the key. Get links from websites which are related to your website theme. Not much point getting a link from sports website if you have pets site. Such links from even higher authority sites won’t have much weight and won’t rank you in search engines. Anchor text is very important as it tells search engines what your website is really about. Choose anchor texts which are not too competitive and fair numbers of these keywords are searched globally every month. Always use different keywords for anchor text. In the end, always try to get different kinds of links, keep variety as it makes links appear more natural. Different types of links like blog comment links, guest post links, blogroll links, social media sites links etc make it look more natural to search engines.